Consumers are attached to their rewards cards because they are rewarding. They feel like they are getting something for nothing.
If consumers are using their rewards cards for credit transactions that they would charge anyway, then the rewards they earn are an added benefit. Some people think of rewards points as fun, while others consider them a money saving tool.
Rewards points can make using a credit card fun. The points make using a credit card feel like a game. Watching the points add up is exciting. Usually there is a goal to be achieved such as earning enough points to get a free airline ticket, a free hotel stay or gift certificate to a favorite store.
With rewards credit cards the consumer tends to focus on their final reward goals instead of how much money they are spending.
For some people, credit card rewards programs are a money saving tool.
For example, airline miles earned from credit card spending can save a person airfare money. Airline ticket prices can be reduced or fully paid for depending on the amount of airline miles the person has earned. If a person travels frequently for business and using their rewards card to pay for airline tickets, they can accrue airline miles quickly and get their future airfare paid for.
Consumers would rather charge expenses on a rewards card than a credit card without rewards.
If they have two credit cards – one with rewards and one without – why would they use the card that does not offer rewards?
Consumers want to get the most for their money and with rewards cards they feel that they are. They can log in to their credit card account and keep track of the rewards points they earn with each credit card charge.
Some people enjoy their rewards so much that they charge all of their living expenses on their credit cards, instead of paying cash or using a debit card, in order to maximize the rewards they will earn.
This can particularly be a smart tactic if the consumer pays off their credit card balance at the end of each billing cycle so that they do not have to pay interest on the charges, yet they still earn the points.
Rewards credit cards show that consumers want to be rewarded for their spending. Some rewards credit cards charge yearly fees and higher interest rates than other types of credit cards; yet consumers are still prefer these cards—even at a higher expense.
The consumers feel the benefits of the rewards far outweigh the extra fees associated with the credit card.
It is human nature to enjoy being rewarded and rewards credit cards do just that!